“I can’t lie and say there are no bad writers. Sorry,
but there are lots of bad writers”-Stephen
King, On Writing.
In
writing a good article, it’s important to know that the “good” is defined by
the reader. Not you. It’s never been about you. It’s always about the reader.
This may be different for books and writing for fun. But for articles, you have
to focus on your audience. Always. So how do you write that article that your
reader will read to the end without feeling like they need to be out fishing or
doing anything else but reading it?
ü Have a
Pre-Determined Purpose in Mind
Otherwise,
do something else.
Before
you begin writing you’ll need to have a clear objective set. What do you want
your audience to know? Do you want them to laugh and be glad that you were
born? Do you want to increase traffic on your website? Or do you want to
convert the reader to a customer?
You
have to know why you’re writing. This means that at the end of it all you’ll
have to compare the results to the input. You can’t do that if you lack a goal
in the first place.
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